In June 2014 the Alliance of German Designers (AGD) invited Sabine Reister (graphic designer and board member AGD), Victoria Ringleb (CEO AGD), Wolfgang Beinert (graphic and type designer) and myself to Hamburg Hafencity to discuss »Awareness in Design« in an expert discussion. The interview is now online. Many thanks to Nicolas Uphaus who asked the well thought through questions and to Heiko Preller who took the well made pictures.